Keyword Density. How Much Is Too Much?

Keyword density is an indicator of the number of times the selected keyword appears in the web page. Keywords shouldn’t be over used, but I bet that you are overusing your words and wondering where your traffic is. It should be just sufficient enough to appear at important places. How much? I am about to tell you, Sparky!


keyword, keywords, keyword density, spam, filter, Tim Vasquez, The Midnite Marketer, dallas social media, dallas seo, dallas marketing

keyword, keywords, keyword density, spam, filter, Tim Vasquez, The Midnite Marketer, dallas social media, dallas seo, dallas marketing


If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site and THAT is the main reason you are not found.

Keyword density is always expressed as a percentage of the total word content on a given web page. This is what I mean.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%. Got it, Pythagoras?

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it. Seriously. Just play it safe.

Remember, this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should ALWAYS be between 3% and 5%. Want to know how to check the density?

Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

I have seen too many people abuse this, including so called SEO experts. Just trying to help a few brothers out!

So am I wrong? Do you use more and not get in trouble? If you do, what’s your secret, Houdini?

Spread the word, thunderbird and tell your friends!

Tim Vasquez

The Midnite Marketer

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